VERZE MEDIA

1. Introduction

Verze Media ("we," "us," or "our") is an online marketing agency committed to protecting the privacy and personal information of our clients, partners, website visitors, and individuals who receive communications from us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, including our practices related to Application-to-Person (A2P) SMS and MMS messaging.

By engaging our services, visiting our website, or consenting to receive communications from us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with its terms, please discontinue use of our services.

2. Information We Collect

2.1 Information You Provide Directly

When you engage with our services or contact us, we collect information you provide directly. This includes your full name, business name, and contact details such as your email address, phone number, and mailing address. We also collect billing and payment information necessary to process transactions, as well as any marketing campaign data, goals, and creative assets you share with us. Additionally, we retain communications you send us via email, phone, SMS, or web forms, and we record your explicit opt-in consent to receive SMS/MMS messages from us.

2.2 Information Collected Automatically

When you visit our website or interact with our digital properties, certain information is collected automatically. This includes your IP address, browser type, operating system, and device identifiers. We also collect website usage data through cookies, pixels, and analytics tools, along with clickthrough rates, open rates, and engagement metrics from marketing campaigns we manage. Log data related to your interaction with our platforms is also recorded to help us maintain service quality and security.

2.3 Information from Third Parties

We may receive information about you from trusted third-party sources. This includes campaign performance data from advertising platforms such as Meta, Google Ads, and TikTok, where such data relates to campaigns we manage on your behalf. We may also receive lead generation data from third-party sources where you have provided your consent, as well as information through CRM integrations used to manage and maintain client relationships.

3. A2P SMS/MMS Messaging Compliance

Verze Media operates in full compliance with the A2P 10DLC (10-Digit Long Code) registration requirements, the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable carrier guidelines. The following provisions govern all SMS and MMS communications we send on behalf of ourselves or our clients.

3.1 Consent and Opt-In

We will only send SMS/MMS messages to individuals who have provided prior express written consent. Consent may be obtained through:

•        A web form with a clear checkbox and disclosure statement

•        A keyword opt-in via SMS (e.g., texting "JOIN" to a designated number)

•        A paper or electronic form at a point-of-sale or event

Consent disclosure at the point of opt-in will include:

•        The name of the business sending messages (Verze Media or the applicable client brand)

•        A description of the type and frequency of messages

•        That message and data rates may apply

•        How to opt out (e.g., "Reply STOP to unsubscribe")

•        A link to this Privacy Policy and any applicable Terms & Conditions

Example opt-in language: "By providing your phone number and checking this box, you consent to receive marketing text messages from Verze Media at the number provided. Message frequency varies. Message & data rates may apply. Reply STOP to cancel, HELP for help. View our Privacy Policy at [URL]."

3.2 Opt-Out and Unsubscribe

Recipients may opt out of receiving SMS/MMS messages at any time by:

•        Replying STOP, CANCEL, END, QUIT, or UNSUBSCRIBE to any message

•        Contacting us directly at the information provided in Section 10

Upon receiving an opt-out request, we will process it promptly (within 24 hours or less in most cases) and confirm via a single confirmation message. No further messages will be sent after opt-out is processed, except as required by law.

3.3 Message Frequency and Content

Message frequency will vary depending on the specific program and the client's marketing activities. All SMS/MMS messages we send will:

•        Clearly identify the sender (Verze Media or the applicable brand)

•        Include opt-out instructions in every message or on a regular basis

•        Not contain misleading, deceptive, or prohibited content

•        Not be sent to numbers on the DNC (Do Not Call) Registry without valid consent

•        Comply with CTIA Messaging Principles and Best Practices

3.4 A2P 10DLC Registration

Verze Media registers all SMS campaigns through the A2P 10DLC process as required by U.S. wireless carriers. This includes registering our brand and individual use cases with The Campaign Registry (TCR). We ensure that:

•        All campaigns are accurately described during registration

•        Message content matches the registered use case

•        Traffic is sent only through registered, approved phone numbers

•        Campaign registration is kept current and renewed as required

3.5 Prohibited Uses

Verze Media does not engage in, and prohibits our clients from using our services for, the following:

•        Sending unsolicited (spam) SMS/MMS messages

•        Phishing, spoofing, or impersonation via text message

•        Transmitting content that is illegal, harmful, threatening, or harassing

•        Using shared short codes for marketing campaigns (prohibited under carrier guidelines)

•        Any form of SMS pumping fraud or artificial traffic inflation

4. How We Use Your Information

We use the information we collect for the following purposes:

•        To provide, operate, and improve our marketing services

•        To send you transactional, operational, and marketing communications (with appropriate consent)

•        To manage and optimize advertising campaigns on your behalf

•        To process payments and manage client accounts

•        To comply with legal obligations and enforce our agreements

•        To detect, prevent, and address fraud, security, or technical issues

•        To analyze website and campaign performance using aggregated data

•        To communicate with you about our services, promotions, and updates

5. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

5.1 Service Providers

We work with trusted third-party vendors who assist us in delivering services, including SMS gateway providers, CRM platforms, email service providers, analytics tools, and payment processors. These vendors are contractually obligated to handle data securely and only for the purposes we specify.

5.2 Advertising Platforms

We may share campaign data and performance metrics with advertising platforms (e.g., Google, Meta, TikTok) as part of managing your campaigns. This data is subject to those platforms' own privacy policies.

5.3 Legal Requirements

We may disclose your information if required to do so by law, subpoena, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Verze Media, our clients, or the public.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Specifically:

•        Client contact and account information: retained for the duration of the business relationship plus 7 years

•        SMS/MMS consent records: retained for a minimum of 4 years (or as required by applicable law)

•        Campaign performance data: retained for up to 3 years

•        Opt-out/unsubscribe records: retained indefinitely to ensure compliance

When personal information is no longer needed, we securely delete or anonymize it.

7. Data Security

Verze Media implements industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

•        Encryption of data in transit and at rest

•        Access controls and role-based permissions for staff

•        Regular security assessments and vulnerability testing

•        Secure storage of consent records and opt-in logs

•        Employee training on data privacy and security practices

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

•        Access: Request a copy of the personal information we hold about you

•        Correction: Request correction of inaccurate or incomplete data

•        Deletion: Request deletion of your personal information (subject to legal retention requirements)

•        Opt-Out of SMS: Opt out of SMS/MMS communications at any time by replying STOP

•        Opt-Out of Marketing Emails: Unsubscribe via the link in any marketing email

•        Data Portability: Request your data in a commonly used, machine-readable format

•        Withdraw Consent: Where we rely on consent, withdraw it at any time without affecting prior lawfulness

To exercise any of these rights, please contact us using the information in Section 10. We will respond to verified requests within 30 days.

9. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to improve functionality and analyze usage. Cookies we use include:

•        Essential Cookies: Required for the website to function properly

•        Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)

•        Advertising Cookies: Used to measure campaign effectiveness and retargeting (e.g., Meta Pixel)

You may control cookie settings through your browser preferences or by using a cookie consent manager on our website. Note that disabling certain cookies may affect website functionality.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Verze Media

Online Marketing Agency

Email: [email protected]

Website: www.verzimedia.com

For SMS/MMS opt-out: Reply STOP to any message, or email us at the address above.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we do, we will revise the "Last Updated" date at the top of this document. Where material changes are made, we will notify you via email or prominent notice on our website. We encourage you to review this policy periodically.

Acknowledgment

By using the services of Verze Media or consenting to receive communications from us, you acknowledge that you have read, understood, and agreed to this Privacy Policy, including all provisions related to A2P SMS/MMS messaging compliance.