Case Study
The Cozy Corner Bookstore - Sparking Community Engagement & Sales
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The Cozy Corner Bookstore, a beloved local shop in Toronto, was facing declining foot traffic and sales. While they had a loyal customer base, they were struggling to attract new customers and compete with online retailers. They needed a way to revitalize their brand and re-engage with the community.
Trusted by 100+ people around the globe
Verze Media developed a multi-faceted social media campaign to bring The Cozy Corner Bookstore back into the spotlight. This included:
- #BookwormBuzz Contest
- Author Q&As
- Staff Picks Series
- Behind-the-Scenes Content
- Partnering with Local Businesses
The social media campaign revitalized The Cozy Corner Bookstore
Increased Engagement
Social media engagement increased by 200%, with a surge in likes, comments, shares, and new followers.
Boosted Sales
The bookstore experienced a 30% increase in sales, driven by the #BookwormBuzz contest and author events.
Community Connection
The campaign fostered a sense of community around the bookstore, with customers actively participating in contests and attending events.
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